The Effect of Trade Balance on National Income Growth Essay Example for Free

The Effect of Trade Balance on National Income Growth Essay Every country wants to be Just an exporter of goods and services. But since no man is an island, no matter how much exports a country makes, it still has to import at some point. Using the national income identity, Y = National income or GDP C = Consumption I = gross investment G = Government expenditure X = Exports and, M = Imports. From the equation above, the GDP of a country is dependent on consumption, investment, government spending and net exports. Other variables apart, this paper focuses on how exports and imports affect the GDP. Having a high GDP is the aim of every nation but having the right mix of exports and imports is the problem. Some countries live beyond their means by importing more than they export while some export more than they import.

Organic Chicken Farming Advantages And Disadvantages Environmental Sciences Essay

Organic Chicken Farming Advantages And Disadvantages Environmental Sciences Essay One of the main goals of organic chicken farming is self sufficiency. Taking responsibility from beginning to end of the life cycle of chickens, and creating a more sustainable farm is one of their missions. Organic chicken have been found to have fewer toxins than commercially raised poultry which often contains hormones, antibiotics, and trace amounts of pesticides (Wozniak 2010). Organic farms use brooders; chicken tractors, organic feed, as well as the Government Districts provided the basic equipment needed to do the processing. The District purchases a set of Kill Cones, a Scalder and a Plucker from the Featherman Company to rent out to small farmers for on farm use, and we were the first farm that used this equipment. When analyzing the advantages of organic poultry, flavor, nutrients, and lack of chemicals being present tend to outweigh the price change. Many aspects about meat quality are also taken into consideration when processing organic chicken. Many things need to be i dentified such as; age at slaughtering, physical activity, pasture intake, and genetic strains (Castellini 2008). The chickens at the majority of organic farms are not given any growth hormones or antibiotics. This process is creating new awareness about commercially raised chicken, which may also be exposed to contaminants, like heavy metals, which appear in some commercial chicken food (Fakayode 2003). Health risks for commercially raised chickens compared to organically grown locally processed chickens, is prevalent throughout our food industry, and farms need to take action. Introduction Organic chicken farming is seen as more beneficial than other forms of organic meat production because the animals take up less space and grow to large sizes relatively quickly. Organic chicken is raised without antibiotics due to hormones being illegal in the United States. The health of your chicken flock is more difficult to keep up with due to the lack of drugs to speed development. Organic feed costs more than conventional feed, but organic chickens are sold for higher prices. The good outweighs the difficulties when it comes to organic chicken raising and processing. The use of organic feed, has been produced without chemicals and has not had any chemicals that were applied for at least three years. The price increases for organic chickens are due to the cost of feed, production, and labor needed for processing and the extra care that is used for organic chickens. The materials used for disinfecting livestock facilities should be non-synthetic or they should be on the National List and consistently used with any restrictions. Currently, the only synthetic equipment and facility cleaners allowed in organic farms are chlorine products such as sodium hypochlorite, calcium hypochlorite, and chlorine dioxide; hydrogen peroxide, and phosphoric acid. Organic food production has increased 20% a year, which is far ahead of the rest of the industry, all over the world (Fakayode 2003). Methods Organic Chicken Processing begins with an area called a brooder. A brooder is a heated container that can have its temperature controlled in at least one area. It is used to confine chickens with their feed and water until six weeks old then placed outside. After six weeks old the broiler chickens are taken and transferred into chicken tractors which are made out of all recycled material, and includes recycled corrugated plastic roofing. With half of the roof open and the other half plastic roofing, it allows the chickens to be protected from weather conditions. The enclosed box is without a floor, a bell drinker is used for water, and chicken feeders are placed along the tractor, under the enclosed area. Chickens are fed twice a day organic grain blend. These chicken tractors keep chickens protected from predators such as, coyote, raccoons, and owls. It also allows chickens to fertilize the pastures. They are placed on a strict rotation schedule of two to three times a day rotation to clear grass areas. The pen is then moved two times a day so that the chickens manure will be spread out more and wont kill the grass as easily. It will also allow the chickens more fresh grass. A special dolly is placed under one of the 10ft. sides. The pen is then pulled from the opposite end. A wire with a piece of cut garden hose on it is attached to the bottom board at each of the corners of the 10ft. side. The person then lifts up the end of the pen with the wire, holding on to the garden hose and pulls the pen with the makeshift dolly 12ft. until the back edge of the pen is where the front end was before moving. On farm slaughter is truly a process, requiring specialized equipment, planning and hard work. The Pierce County Conservation District provides organic farms of the area basic equipment needed to continue with the processing. The District purchases Kill Cones, Scalder, and a Plucker from the Featherman Company to rent out to small farmers for on farm use. The proces sing begins with inserting the chickens head down into the kill cones, grasping the head and cutting the carotid arteries to efficiently bleed the chickens. The next step is hanging the birds two at a time on the dunker and scalded them in 150F water to loosen the feathers. A 5-7 second dunk into the dunker allows for the feathers to be pulled out by hand without resistance. The birds are then placed into the plucker, which looks like a washing machine, and it plucks them clean. The last steps are; cutting the feet off, pull off head, eviscerate, rinse and chill the birds. Refrigerate the birds and freeze them in gallon bags. Results Organic farming allows for the earths increasing population to contribute to a healthy, happy, and natural world. The variation of benefits that are created when farming organically, create positive aspects for the direct species and the environment. The recycling of organic wastes as soil additions is especially promoted in sustainable agricultural farming systems. Due to the area the chickens are raised in, we as consumers depend on organic meat quality, which is easily determined. There are many things that need to be identified such as; age at slaughtering, physical activity, pasture intake, and genetic strains (Castellini 2008). Organic food production is extremely regulated industry, different than that of private gardening. Special certification is used in order to market food as organic within state borders. Some certifications allow for certain amounts of chemicals and pesticides to be used so consumers need to the standards of organic in there area. Commercial chicken has t he possibility of being exposed to heavy metals and other contaminants (Fakayode 2003). Organic chicken meat has many positive aspects that come along with it. Organic meat has been found to have a shorter shelf life and have less fat content compared to traditionally raised and commercially processed chicken (Lewis et al. 1997). The variety of additions that are found in commercially raised poultry include hormones, antibiotics, and various amounts of pesticides, all that could affect a populations health (Wozniak 2010). This creates an increase in the health effects for organic chicken and allows for the absence of chemicals into our systems. Health can also be negatively affected if the organic chicken is raised improperly, and could possibly carry a higher case of salmonella. Health risks that are associated with commercially raised chickens and the antibiotics that are used on them, have been shown with research to increase risk of cancer, onset of puberty, and germ resistance in some people (Salter 2010). On organic farms, soil fertility is maintained mainly with organic matter from animals that are present, in contrast to conventional farmers who use fresh manure, chemical fertilizers, and large amounts of pesticides. Organic chicken has many different flavors due to the lack of these pesticides and fertilizers. There is also more flavor in chicken thats not commercially produced, it tends to be tenderer and have more complex flavors (Castellini 2006). The benefits outweigh the costs of creating an organic farm. Some issues revolving around organic chicken have been found to have more fat than protein in some farms due to type of organic food intake (Wang 2010). Enhancement of biodiversity through organic farming should not be assumed to be perfect; the benefits may be offset by crop type, organic management practices and the specific habitat requirements in the surrounding landscape. Due to the large varieties of organic farming practices each farm has its own requirements based on state issued regulations. Cost is also of issue due to the high prices of feed grain for organic chicken and this in turn is causing an increase in chicken prices at markets. Organic chicken has many health benefits and also some disadvantages to consumers. These issues are thoroughly being researched in the environmental world, and will continue to break new ground. Cost, production, and handling techniques are all measured and calculated in order to show the known advantages of organic farms processing chickens. Sustainability is an important issue to organic farms and with fully processing chickens it will create a circle of balance between the chicken egg all the way up until it is processed.

Counseling Psychology :: Graduate Admissions Essays

Counseling Psychology    When I began my studies at the University of Northern Iowa, I had an interest in the field of psychology, but I was not yet sure that I wanted to pursue a career in that area. The classes that I consequently took and the professors that taught them solidified my desire to receive a degree in psychology.    Interacting with my professors as a teacher's assistant and research assistant gave me a chance to discover at a more personal level what psychology is all about. Although I am seeking a M.A. in General Psychology at this time, I do have specific goals for my future. I hope to continue my education past the M.A. and receive a Ph.D. in Counseling Psychology, counseling individuals and eventually acquiring a teaching position with a college or university.    I am currently doing research in the area of Cognitive Psychology with Dr. Jack Yates, Professor of Cognitive Psychology, University of Northern Iowa. This research is related to how people conceptualize concrete and abstract terms, but my research interests vary widely. Other research interests include gender differences in the workplace and how socialization affects stereotypic gender roles among the sexes.    I have qualified for the dean's list three of the last four semesters, currently carry a 3.59 junior/senior GPA and a 3.75 GPA in my major. I also have been accepted into Psi Chi and belong to the Psychology Club on campus.    I expect that graduate work at the University of Somewhere will be demanding, challenging, and exciting, and I look forward to attending a program of this sort. During my time in graduate school I expect to receive the opportunity to learn, grow, and evolve as a person and a psychologist.

Stephen Vincent Benet :: essays research papers

Stephen Vincent Benet   Ã‚  Ã‚  Ã‚  Ã‚  Only in a time when the pressure of the world amounts to angst and the fight for freedom can a world advance in it's literary achievements. A writer, just like an artist, builds his creations from the mood and settings of the surrounding atmosphere. In the first half of the twentieth century, the atmosphere was filled with resources to stimulate literary creativity, such as the second World War and the Great Depression (Roache 102: 14). The social genre of the time gave way to the broad appeal to American life and the focus of freedom leading to original stories and historical themes (Folsom 3: 953). Of course, the past would remain a constant influence. Some common topics were the Civil War and the settlement of western U.S. frontier life (Magill 1: 174). Stephen Vincent Benet took all these factors into mind during his life as a twentieth century writer/poet. Keeping the times, the life, and the literature of Stephen Vincent Benet a major part of his influence and achievements, he helped push America towards a united cultural victory.   Ã‚  Ã‚  Ã‚  Ã‚  Stephen Vincent Benet was born in Bethlehem, Pennsylvania to James Walker Benet, a career military officer, and Francis Neill Rose Benet on the twenty-second of July 1898 (Roache 102: 11, 13). He described himself as a positive-thinking and modest man, who is thin, attractive, vivacious, whereas his wife and his mother-in-law would consider him a plain, tall, large biter-of- nails who carries a foolish expression, but whose intellect is too much for words (Parsekian 1).   Ã‚  Ã‚  Ã‚  Ã‚  He couldn't have been too foolish of a person due to his positive upbringing. Benet's parents planned for him to be a success in whatever he chose to do. Their open-mindedness encouraged him to explore books and ideas in a professional state., as well as to appreciate and take literature and history very seriously (Roache 102: 13). Because of this upbringing, all three Benet children became poets and authors. (Stephen Vincent Benet was the youngest of them.) Much influence over the Benets came from love for the country because James' military work called for traveling between Georgia, California, Illinois, New York, and Pennsylvania (Griffith 11).   Ã‚  Ã‚  Ã‚  Ã‚  Benet's education shows how successful he really was. He entered Yale University at 17 years old, when he published his first book. About that time, he became professional with New York writers (Roache 102: 13). Stephen Vincent Benet earned his Bachelor of Arts degree in 1919 and his Master of Arts degree in 1920 at Yale before accepting a fellowship to Paris where he could live cheaply and write his first novel and would later find his wife.

Essay --

World War II had many events that changed the world we live in today. There were two major events which were the Holocaust and dropping two atomic drops on the Japanese civilians. They both were reasoning with mass killing and also, mass caulsitaites. Holocaust was Adolf Hitler way to eliminate the enemy. World War II saw new military technology such as the atomic bomb. As a result of creating the atomic bomb, many countries raced to be the first to have it. The United States wanted to end the war as quickly as possible and believed dropping the atomic bomb was the best way to accomplish this. The men involved in these outrageous events justified there actions. Henry L. Stimson was the U.S Secretary of War and help with the decision to drop the atomic bomb. Rudolf Hoss was a Nazi solider in a concentration camp during the Holocaust. â€Å"Memoirs† by Rudolf Hoss and â€Å"The Decision to Use the Atomic Bomb† by Henry L. Stimson give us some insight on what was going on at that time. Rudolf Hoss reconciled his role in the mass annihilation of Jews by racial superiority and anti-Semitism, while Henry L. Stimson reconciled his role in dropping the atomic bomb by claiming it was the best way to save as many American lives as possible. Henry L. Stimson result in dropping of the atomic bomb on Nagasaki and Hiroshima in 1945 is a very controversial issue. The Japanese were known to be determined soldiers, and why dropping the bombs was the right choice when saving American lives. Stimson reconcile this choice because defeating the japanese would require lots of time, the lives of thousands of soldiers and numerous resources. Stimson states â€Å"the allies would be faced with the enormous task of destroying an armed force of five million men and five ... ...how that he was not anti-semitic but that is not the case. He still treats them like every other prisoner because he feels empowered to do so. Hitler was this high ranking officer who gave Germany an enemy that everybody could hate. Atomic bombed getting dropped on Nagasaki and Hiroshima in 1945 and the Holocaust were both huge events that happened during World War II. They both had massive death tolls. â€Å"Memoirs† by Rudolf Hoss and â€Å"The Decision to Use the Atomic Bomb† by Henry L. Stimson give us some insight on what was going on at that time. Rudolf Hoss and Henry L. Stimson both justified their actin during these events. Stimson reconciled his role in dropping the atomic drop to end the war early and to save as many Americans as possible. Hoss rationalizes his action in killing the massive amount of Jewish people were racial superiority and German nationalism.

Amazon: Online Shopping and Amazon.com Essay

Write a 1-page, single-space, 10-point font case analysis on the Amazon Case making sure to address the following questions: 1. On a scale of â€Å"1† (Very Poor) to â€Å"5† (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an IT manager? 2. Trace the evolution of the Amazon.com business from the company’s launch in 1995 to the dot-com collapse in 2000. How did the company’s strategy change over time? How did capabilities evolve? What value did the company deliver to all stakeholders? 3. Do you agree with the decision to pursue the Toys â€Å"R† Us deal? Why did the company do the deal? Should Amazon.com do more deals like this? What impact does the Toys â€Å"R† Us deal have on Amazon.com’s business model in early 2000? 4. As a member of the Amazon.com board of directors in early 2001, what challenges did the company face and what actions would you take? Amazon.com is a global leader in online-retail. The company was founded by Jeff Bezos in Seattle in 1995, during the period of tech boom era of the 1990’s. Since founding as an online bookseller, Amazon.com drastically grown to expand its product offerings, fulfillment, and customer service. This growth required huge investments in technology and processes to support the complex business. Today, Amazon .com sells, or auctions, books, music, videos, toys, videogames, consumer electronics, software, and home products. On a scale of â€Å"1† (Very Poor) to â€Å"5† (Excellent), I would rate Jeff Bezos 5 out of 5 as an entrepreneur. â€Å"Our vision is to be the world’s most consumer-centric company, where customers can come to find anything they want to buy online.†-Jeff Bezos. In 1994, Bezos was already a successful investment banker with estimated six figure salary. Bezos definitely had huge potential to rise in the company ranking but Jeff had a vision driven by a secret desire for the business of electronic retailing. And just four years after Bezos created Amazon.com, the virtual bookstore became the model for how e-commerce businesses should be run. Now there are thousands of online retailer following his steps. Amazon begun on its strong root by starting up the business in Seattle during the dot com bubble meant Amazon.com was entering a new industry from its earliest beginnings. And being located in Seattle meant the company had e-commerce’s top talent and leading experts nearby. Other thing Bezos drove Amazon as a very successful entrepreneur is that his decision to become a business that offered multiple product lines meeting various consumer needs. The company also created a barrier to entry by being the first large online bookseller and finally a huge online retailer. I would rate Bezos 5 out of 5 as an IT manager as well. The company experienced extraordinary growth during and after the tech boom with customers increasing from 14 million in 1999 to over 20 million in 2000 . But with rising fulfillment costs, the company had not produced profits during these years. The challenge Bezos and Amazon faced was turning the company profitable before cash ran out and operations would have to cease or go bankrupt. In fact, were it not for the $318 million raised through stock options in 1999 and another $680 million borrowed in early 2000, the company surely would have run out of cash. Strengths: Amazon.com strengths begin in its roots. Starting up in Seattle during the dot com bubble meant Amazon.com was entering a new industry from its earliest beginnings. And being located in Seattle meant the company had e-commerce’s top talent and leading experts nearby. The company’s next strength came from its decision to become a business that offered multiple product lines meeting various consumer needs. The talent and industry that Amazon.com was surrounded by made it easy for the company to switch from a bookseller to retailer by utilizing virtual resources versus traditional physical requirements such as store fronts and floor space. The company also created a barrier to entry by being the first large online bookseller. Since its incorporation in 1994, Amazon’s business model had expanded from offering a simple internet marketplace for books to providing web services to online retailers, storage solutions and a dramatically expanded product line. Nevertheless, despite massive sales the company failed to produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of 2001. If I were a shareholder who received the company’s 2000 annual report, I would have strongly agreed with CEO Jeff Bezos that the company must achieve profitability by year-end 2001. I would recommend that the company accomplish this by cutting costs related to fulfillment and inventory and by increasing revenue by capitalizing on the previous year’s investments in infrastructure. While many expenditures in 2000 were related to Amazon’s efforts to implement its strategy for growth, operating costs had also increased. Amazon’s fulfillment costs were 11 11% of sales in 1997 and 1998, increased to 14 14% in 1999. Because e-Commerce was still new and just beginning to establish customer trust, it’s critical that these costs be reduced without negatively impacting quality, speed of delivery or customer service. Because of Amazon’s large scale and repeatable processes, I would recommend a continuous improvement strategy such as lean Six Sigma. Another area of operational cash drain is inventory. After adding multiple new product lines and distribution centers in 2000, inventory management became a challenge for Amazon. In 1999, inventory turnover was 20% that of competitor Barnes and Noble and contributed to negative cash flow in 2000. Amazon would be well advised to use IT technology such as an advanced ERP to better estimate the inventory needed to meet demand without overstocking. In addition to cutting costs, Amazon must increase revenue From its birth in 1994 to the dot com collapse in 2000, Amazon.com implemented a number of changes to its business strategy in attempt to stay on top of the e-commerce industry. Amazon.com started in 1994 as a simple online book retailer. Under this initial strategy, Amazon was receiving all of its revenue from its book sales (sales revenue model), and was  popular because it was the first online retailer to do so. Amazon created value for customers early on by providing a space for customers to purchase a large variety of books in one place, thereby reducing the customers product search drastically from the traditional method of going to brick & mortar book stores. In the early stages, Amazon benefitted from the first mover advantage, and had a dominating market share. This attracted huge investment capital in the late 1990s, and Amazon used this capital to broaden its offerings in order to stay on top of emerging competitors. In 1996, Amazon focused on making the shopping experience on Amazon.com better for its customers. It revved up its browsing and search capabilities, and personalized the whole experience by offering customized layouts and recommendations based on what you had been looking at and purchasing. At this point, Amazon aimed to provide additional value to its customers by providing a personalized shopping experience. By 1998, Amazon started expanding into international markets and new products categories, turning into an online superstore and providing convenience and further reduced search costs to its customers. During 1999, Amazon began exploring complementary business models, such as auctions and marketplaces. Under these models, Amazon did not assume control of the inventory, and as such acted as an agent (generating additional revenues under the brokerage revenue model). In late 2000, Amazon saw additional opportunities to†¦ 1994 : Bezos, a N.Y. investment banker with no book publishing or retail experience, identifies book retailing as an industry segment that could exploit the power of emerging Internet technologies. Chooses Seattle as a location to be close to one of the largest book distributors. Writes the business plan and chooses the company name while driving cross country with his wife. 1995 : Between July 1994, when the company was incorporated, and July 1995 when the Amazon.com online bookstore was officially launched, Bezos and a few employees built the software that powered the website. By September 1995, the company was selling over $20,000 per week out of the founder’s garage. 1996 : Amazon.com focused on enhancing its product and service offerings and capabilities with increasingly sophisticated browsing and focused search capabilities, personalized store layout and recommendations, shopping carts, 1 Click shopping (which was later patented), wish lists, and greeting cards. Efforts to redefine and enhance the online shopping experience continued and, in 1999, Amazon.com was one of the first online retailers to enable shopping through wireless devices. 1997 : By the first quarter of 1997, Amazon.com revenues had increased to $16 million (which was equivalent to the company’s yearly revenues in 1996). Amazon.com went public on May 15, 1997. 1998 : Beginning in 1998, Amazon.com began aggressively expanding into new product categories and into international markets. By early 2001, the company was not just an online bookstore, it was an online superstore selling a wide variety of products in over 160 different countries. 1999 : During 1999, Amazon.com began exploring new business models including, auctions (low-end and high- end) and marketplaces (zShops). For these businesses, Amazon.com provided software and services but did not assume control of inventory. As such, it acted as an agent—not a retailer. 2000

Implement Marketing Strategies

BSBMKG514A Implement and monitor marketing activities [ Revision Number: 1 ] BSBMKG514A Implement and monitor marketing activities Modification History Not applicable. Unit Descriptor Unit descriptor| This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | Application of the UnitApplication of the unit| This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also invol ve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities. | Licensing/Regulatory Information Not applicable. Pre-Requisites Prerequisite units| | | | | | | |Employability Skills Information Employability skills| This unit contains employability skills. | Elements and Performance Criteria Pre-Content Elements describe the essential outcomes of a unit of competency. | Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. | Elements and Performance Criteria ELEMENT| PERFORMANCE CRITERIA| 1. Implement marketing strategies and tactics| 1. 1.Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities 1. 2. Id entify and brief marketing and non-marketing personnel critical to the success of the marketing plan, on the objectives of the plan, performance measures, and their roles and responsibilities1. 3. Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements1. 4. Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation's marketing objectives1. . Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan| 2. Monitor marketing strategies and tactics| 2. 1. Monitor and implement promotional activity against communication objectives in the marketing plan2. 2. Monitor product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan2. 3. Monitor marketing results against targets in the marketing plan2. 4. Monitor marketing revenue and costs against budget, and analyse record variations 2. . Prepare and present marketing reports that indicate ongoing progress towards marketing objectives| 3. Evaluate and improve marketing performance| 3. 1. Regularly assess marketing performance against objectives3. 2. Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix3. 3. Change business practices in line with changing customer requirements to maintain business relevance and viability3. 4. Document recommendations for improvement in accordance with organisational requirements3. 5.Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation| Required Skills and Knowledge REQUIRED SKILLS AND KNOWLEDGE| This section describes the skills and knowledge required for this unit. | Required skills| culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilitiesliteracy skills to prepare complex reports on marketing performance numeracy skills to analyse marketing performance, revenue and cost teamwork skills to manage a marketing team. | Required knowledge| rganisational strategic and marketing objectives, plans and performance measuresprinciples of the marketing mixkey provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as:anti-discrimination legislation and principles of equal opportunity, equity, and diversityethical principlesmarketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practiceprivacy lawsTrade Practices Act. | Evidence Guide EVIDENCE GUIDE|The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statemen t and the Assessment Guidelines for the Training Package. | Overview of assessment| | Critical aspects for assessment and evidence required to demonstrate competency in this unit| Evidence of the following is essential:successfully implementing marketing strategies identified in an organisation's marketing plancoordinating personnel involved in conducting marketing activitiesmonitoring, evaluating and reporting on marketing ctivities against defined objectivesmodifying marketing activities in line with new or emerging trends. | Context of and specific resources for assessment| Assessment must ensure:access to office equipment and resourcesaccess to organisational and marketing strategic plans. | Method of assessment| A range of assessment methods should be used to assess practical skills and knowledge.The following examples are appropriate for this unit:analysis of responses to case studies and scenariosassessment of written reports on marketing performancedirect questioning combine d with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidateobservation of team management activitiesobservation of presentations on marketing performance reportsoral or written questioningreview of authenticated documents from the workplace or training environmentreview of testimony from team members, colleagues, supervisors or managers. Guidance information for assessment| Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:other marketing units. | Range Statement RANGE STATEMENT| The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance.Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. Stakeholders may include:| Board of directorsfinance staffhuman resources staffIT staffmanagersmarketing personnelownersproduction staffsupervisors| Marketing may include:| business-to-business marketingdirect marketingideas marketingmarketing of goodspublic sector marketingservices marketingtelemarketing| Non-marketing personnel may include:| advertising personnelmanagerspublic relations personnelsales managersales teamstaffsupervisors| Resources may include:| financialhumanITphysicaltechnical| Marketing mix may include:| distributionlevel of servicepricingproduct or service variables such as:designqualityrangesafety featurestechnical featurespromotion| Unit Sector(s) Unit sector| | Competency field Competency field| Business Development – Marketing| Co-requisite units Co-requisite units| | | | | | | |